WHAT IS COMPETITIVE INTELLIGENCE?

Competitive Intelligence Research delivers forward-looking intelligence and in-depth analysis of a client’s competitive environment.  CIR focus’s on competitive activity that directly impacts clients, including upcoming competitor announcements, shifts in competitor marketing, sales, product and partner strategies and tactics, changing market conditions and emerging trends. Customized to meet the competitive requirements unique to each client organization, whether PR, sales or product marketing, CIR programs:

Anticipate competitor news, tactics and strategy and provide 100% actionable intelligence.   More...