THE FUTURE WILL BE DETERMINED by the beliefs and actions of various individuals, organizations, and institutions. The future, therefore, is susceptible to modification and change by these entities. Thus, the future can best be projected by examining the stated and implied goals of various decision-makers and trend setters, by evaluating the extent to which each can affect future trends and events, and by evaluating what the long-term results of their actions.
Like competition itself, competitive advantage is a constantly moving target. For any company in any industry, the key is not to get stuck with a single simple notion of its source of advantage. The best competitors, the most successful ones, know how to keep moving and always stay on the cutting edge. Today, time is on the cutting edge. . . . In fact, as a strategic weapon, time is the equivalent of money, productivity, quality, and innovation." More...
